Privacy Policy

This Privacy Policy explains how Atlander Tyre ("we", "us", "our") collects, uses, discloses, stores, and protects personal data when you visit https://atlandertyre.co.uk, contact us, subscribe to communications, download marketing materials, or otherwise interact with our business in the United Kingdom and, where applicable, the European Economic Area.

We are committed to processing personal data lawfully, fairly, and transparently in accordance with the UK General Data Protection Regulation ("UK GDPR") as incorporated into UK law by the Data Protection Act 2018, and with the Privacy and Electronic Communications Regulations 2003 ("PECR") where relevant.

Please read this Policy carefully. By using our website or providing personal data to us, you acknowledge that you have read and understood this Policy. Where we rely on consent, you may withdraw it at any time without affecting the lawfulness of processing before withdrawal.

For the purposes of applicable data protection law, the data controller is:

• Trading name: Atlander Tyre
• Correspondence address: Colchester, Essex, United Kingdom
• Email: sales@atlandertyre.co.uk
• Telephone: 01206 922 566
• Website: https://atlandertyre.co.uk

Questions, requests, or complaints relating to this Policy or our processing activities should be directed to the contact details above. We will respond within one month of receipt, subject to any lawful extension where requests are complex or numerous.

In this Policy:

• "Personal data" means any information relating to an identified or identifiable natural person.
• "Processing" means any operation performed on personal data, including collection, storage, use, disclosure, and erasure.
• "Special category data" means personal data revealing racial or ethnic origin, political opinions, religious beliefs, trade union membership, genetic or biometric data, health, sex life, or sexual orientation.
• "You" means website visitors, prospective customers, dealers, distributors, business contacts, job applicants, and any other individuals whose personal data we process.

Depending on how you interact with us, we may collect the following categories of personal data:

Identity and contact data

Name, job title, company name, postal address, email address, telephone number, WhatsApp number, and country of residence.

Account and enquiry data

Information you submit through contact forms, warranty enquiries, dealer applications, product enquiries, or correspondence, including message content and attachments.

Technical and usage data

Internet protocol (IP) address, browser type and version, time zone, browser plug-in types, operating system, device identifiers, referral source, length of visit, page views, navigation paths, and website interaction data collected through cookies and similar technologies (see our Cookie Policy).

Marketing and communications data

Your preferences for receiving marketing, newsletter subscriptions, and records of communications with us.

Transaction and commercial data

Where you place orders or enter commercial arrangements with us: order history, invoicing details, delivery information, payment references (we do not routinely store full payment card details on this website), and credit or trade account information where applicable.

Compliance data

Records required for regulatory compliance, fraud prevention, due diligence, and dispute resolution.

We do not intentionally collect special category personal data through this website. Please do not submit such information unless we expressly request it and explain the lawful basis.

We collect personal data through:

• Direct interactions — when you complete forms, email us, call us, correspond by post, meet us at trade events, or communicate via social media platforms.
• Automated technologies — when you browse our website, including through cookies, server logs, and analytics tools (where you have consented or where strictly necessary).
• Third parties — such as business partners, distributors, payment processors, delivery carriers, marketing agencies, publicly available sources, and credit reference agencies where permitted by law.

We process personal data only where we have a valid lawful basis under Article 6 UK GDPR (and Article 9 where special category data applies). Our principal lawful bases include:

Where we rely on legitimate interests, we have balanced our interests against your rights and freedoms and implemented appropriate safeguards. You may request further information about this balancing test by contacting us.

We use personal data for the following purposes:

• Operating, maintaining, and improving our website and digital services;
• Providing product information, technical data, size charts, and marketing resources to dealers and end users;
• Processing and responding to enquiries, complaints, and warranty claims;
• Administering orders, deliveries, accounts, and commercial relationships;
• Sending service-related communications that are necessary for the performance of a contract or required by law;
• Conducting marketing and promotional activities where permitted;
• Conducting analytics to understand website usage and improve user experience (subject to consent where required);
• Detecting and preventing fraud, abuse, and security incidents;
• Complying with legal and regulatory obligations applicable to the tyre industry and general business law;
• Managing disputes, investigations, and insurance matters.

We may send you marketing communications about our products, promotions, events, and dealer programmes where permitted by law. For electronic marketing to individuals, we will generally rely on consent or the soft opt-in rule under PECR (where you have previously purchased or negotiated to purchase similar products and did not opt out).

You may opt out of marketing at any time by:

• Clicking the unsubscribe link in any marketing email;
• Emailing sales@atlandertyre.co.uk with the subject line "Unsubscribe"; or
• Contacting us using the details in Section 2.

Opting out of marketing does not affect transactional or service communications necessary to fulfil our obligations to you.

Our website uses cookies and similar technologies. Essential cookies are necessary for website functionality. Non-essential cookies (such as analytics or marketing cookies) are deployed only with your consent via our cookie banner. Full details are set out in our Cookie Policy, which forms part of this Privacy Policy by reference.

We may share personal data with the following categories of recipients, subject to appropriate contractual safeguards:

• Service providers — hosting providers, IT support, email platforms, CRM systems, analytics providers, payment processors, and marketing agencies acting as processors on our instructions;
• Business partners — authorised distributors, dealers, and logistics partners where necessary to fulfil orders or support your enquiry;
• Group companies and affiliates — where relevant to global product supply and brand operations;
• Professional advisers — solicitors, accountants, insurers, and auditors bound by confidentiality obligations;
• Regulators and authorities — where required by law, court order, or regulatory request;
• Purchasers — in connection with any merger, acquisition, restructuring, or sale of assets, subject to confidentiality undertakings.

We do not sell your personal data to third parties for their independent marketing purposes.

Personal data is primarily processed within the United Kingdom. Where we or our processors transfer personal data outside the UK, we ensure appropriate safeguards are in place, such as:

• UK adequacy regulations in respect of the destination country;
• UK International Data Transfer Agreement or Addendum to EU Standard Contractual Clauses; or
• Binding corporate rules or other mechanisms approved under UK GDPR.

You may request a copy of applicable safeguards by contacting us.

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, tax, or reporting requirements. Typical retention periods include:

• Enquiry records: up to 3 years from last contact unless a longer period is required for ongoing business relationships;
• Customer and order records: up to 7 years from the end of the financial year in which the transaction occurred, or longer where required by law or for warranty claims;
• Marketing suppression lists: indefinitely (or until you request erasure where no overriding legal basis exists) to honour opt-out preferences;
• Website logs and security data: typically 12–24 months unless required for investigations;
• Cookie consent records: as specified in our Cookie Policy.

When personal data is no longer required, we securely delete or anonymise it.

We implement appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. Measures may include access controls, encryption in transit (TLS/HTTPS), secure hosting environments, staff training, and contractual confidentiality obligations with processors.

No method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal data, we cannot guarantee absolute security. You are responsible for keeping any account credentials confidential and notifying us promptly of any suspected breach.

Under UK data protection law, you have the following rights, subject to certain exemptions:

• Right of access — to obtain confirmation of processing and a copy of your personal data;
• Right to rectification — to correct inaccurate or incomplete data;
• Right to erasure — to request deletion in certain circumstances ("right to be forgotten");
• Right to restrict processing — to limit how we use your data in specified situations;
• Right to data portability — to receive data you provided in a structured, machine-readable format where processing is based on consent or contract and carried out by automated means;
• Right to object — to processing based on legitimate interests or for direct marketing;
• Rights related to automated decision-making — including profiling that produces legal or similarly significant effects (we do not currently engage in such automated decision-making on this website).

To exercise your rights, contact sales@atlandertyre.co.uk. We may need to verify your identity before responding. You will not normally be charged a fee unless your request is manifestly unfounded, repetitive, or excessive.

Our website and services are directed at businesses and adults. We do not knowingly collect personal data from children under 18. If you believe we have inadvertently collected such data, please contact us immediately and we will take steps to delete it.

Our website may contain links to third-party websites (including social media platforms such as Facebook, Instagram, YouTube, and TikTok). We are not responsible for the privacy practices of those third parties. We encourage you to read their privacy policies before providing personal data to them.

If you are dissatisfied with our response to a data protection matter, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection:

• Website: ico.org.uk
• Telephone: 0303 123 1113

We would appreciate the opportunity to address your concerns before you contact the ICO, but you are not obliged to do so.

We may update this Privacy Policy from time to time to reflect changes in law, technology, or our business practices. The "Last updated" date at the top indicates when this Policy was last revised. Material changes will be highlighted on our website where appropriate. Continued use of the website after changes take effect constitutes acknowledgement of the updated Policy, except where further consent is required by law.

For any questions about this Privacy Policy or our data protection practices, please contact:

Atlander Tyre
Colchester, Essex, United Kingdom
Email: sales@atlandertyre.co.uk
Telephone: 01206 922 566